CR Fitness Holdings, the largest franchisee for Crunch Fitness, has a new location on the way to Duluth. It will open at 2220 Peachtree Industrial Blvd this fall, according to a spokesperson with the company.
It will be a $5 million gym. The spot will feature amenities like an infrared sauna, a hot studio for group fitness classes, a relax and recover area with massage beds, state-of-the-art equipment, cardio equipment and a HIIT (high intensity interval training) zone.
The Duluth club will feature the modern 3.0 Crunch design, offering a performance turf area in addition to upgraded amenities and equipment.
Headquartered in Tampa, CR Fitness Holdings operates 86 clubs across five states. They are targeting growth to 100 locations by 2026.
“Our main focus is serving the members of the community through health, wellness and fitness,” a company spokesperson told What Now Atlanta.
Crunch Fitness embraces a no-judgment, inclusive and fun workout environment.
CR Fitness Holdings will be rolling out a one-day cybersale for the Duluth location on Sept. 6. The sale invites prospective members to reserve pre-opening for a discounted membership, limited edition swag and a discount on personal training.
