Heyday, a facial studio that “aims for its services to become a part of customers’ monthly skincare routines and offers a much different experience from most spas and salons,” this week announced that its second Atlanta shop, located in Midtown Promenade off Monroe Drive, will open to the public on Thursday, November 17, 2022.
Heyday officially made its Atlanta debut in August of this year with the opening of its Perimeter location, and the brand is continuing expansion throughout the city. In the first quarter of 2023, Heyday is expected to open its third Atlanta location in Krog District, home to Krog Street Market, Atlanta Stove Works, and SPX Alley, and adjacent to the BeltLine Eastside Trail.
“In the short time that we’ve been in the market, we’re already turning Atlantans into Heyday into diehards because of our differentiated experience,” Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners, said in the release. “With the opening of our Midtown location in November and our Krog District location early next year, we’re hoping access and convenience helps potential guests realize skincare is not an indulgence but more so a regular self-care necessity due to stress, environmental toxins and other day-to-day influences.”
Heyday Midtown is now booking appointments, at 931 Monroe Dr. NE, Unit 111B, where guests are invited to purchase their first-time Heyday facial for a pre-opening sale price of $65 (normally $130). After their first Heyday facial, all customers are invited to purchase a Heyday membership ($99/month which includes a monthly facial, 50% off enhancements including Gua Sha, Microdermabrasion, LED Light Therapy, Professional Peels, Microcurrent, and Hydration Infusion, and 20% off all products at sign-up / 15% off anytime).
Heyday Midtown will kick off its grand opening week with a two-day open house event on Saturday, Nov,. 12 and Sunday, Nov. 13. Attendees will have the opportunity to meet Heyday Midtown’s skincare team and receive complimentary skin consultations. The first 100 customers will also receive a free full-size skincare product from some of Heyday’s favorite skincare brands.
Heyday’s Midtown and Krog District shops will be the company’s 14th and 18th locations, with the brand’s other studios across the U.S. including locations in New York, Los Angeles, Philadelphia, Dallas, Alexandria, Virginia and more. In addition to the Atlanta locations, Heyday has a series of openings underway in markets across the country and plans to open over 200 shops by 2026.
