Levi’s has opened Atlanta’s first “NextGen” store, according to an announcement this week from Ponce City Market where the retailer is situated. Levi’s is situated in the space next to Sephora, across from J.Crew.
“Designed to give customers an authentic, compelling, and consistent expression of the Levi’s brand, the NextGen stores aren’t just about transactions, they are about an experience,” according to the announcement.
The shop will offer denim, non-denim, accessories, tops, and outerwear. Shoppers will be able to “connect with the Levi’s brand, find and customize new looks and work directly with their in-store stylists.”
A few highlights shoppers will notice when visiting the store:
- A Tailor Shop offering on-site tailors featuring a full suite of personalization including pins, patches, alterations, repairs, embroidery and direct-to-garment (DTG) printing capabilities.
- The space will be “lighter, modern and open” with simple signage displays to help shoppers easily navigate the store.
- Reimagined fitting rooms designed to be more useful in helping consumers find the perfect fit.
The Ponce City Market Levi’s will offer in-store or curbside pickup for online orders and in-store personal shopping appointments.
