Survey says: A new interactive game show experience is coming to Lee + White.
The Game Show Challenge has signed a lease at the adaptive-reuse development in Atlanta’s West End. This will be the concept’s third location, following ones in Columbia and Greenville, South Carolina.
The Atlanta location will be housed in a 3,889-square-foot space in Building 1000, next to Monday Night Brewing and the new Grady neighborhood health center. The venue will feature two studios where “contestants” can participate in interactive games, hosted in the style of popular TV game shows, including spin-the-wheel challenges, trivia, word puzzles and more. Typical games involve six to 14 contestants, but can accommodate larger groups.
“Lee + White is a perfect fit for us. We love to be in areas like this with a steady flow of people,” managing partner Josh Brickey said in a news release. “This is a great opportunity for us to be in a redeveloped space with a lot of character, surrounded by a great mix of tenants in a part of town that’s rejuvenating.”
Josh and his wife Patty created The Game Show Challenge. The concept is expanding across the Southeast, with the goal of opening 30 locations over the next five years, according to an announcement.
The Game Show Challenge is targeting a late 2024 opening at Lee + White.
Senior Vice President of Ackerman Retail Kelly Wilson completed the lease with The Game Show Challenge on behalf of Lee + White owners Ackerman & Co. and MDH Partners. Robert Satcher Jr. of Pintail represented The Game Show Challenge.
“We’re excited that The Game Show Challenge is joining the lineup at Lee + White,” Wilson said in a statement. “The Game Show Challenge will bring an engaging experience to Lee + White, perfect for visitors who want to mix in a fun activity while enjoying the restaurants, breweries and other retailers at Lee + White and for workgroups looking for a fun team-building activity.”
Lee + White was acquired by Ackerman & Co. and MDH Partners in 2019. The 442,562-square-foot mixed-use development features a half mile of Atlanta BeltLine frontage and four direct entrances to the trail.
The latest phase of development at Lee + White has added a food hall, office space, new retail businesses and a central gathering and event space called the Great Lawn.
