New Planet Fitness Planned for Kennesaw

The gym is slated to join the Barrett Pavilion shopping center in a space formerly occupied by BuyBuy Baby.

Libby Allnatt
Written By Libby Allnatt
National Editor

A shopping center in Kennesaw will be able to flex a new tenant when Planet Fitness opens at 2500 Cobb Place Lane NW.

The gym is planned for suite 310 at Barrett Pavilion. The approximately 25,000-square-foot space adjacent to Best Buy Appliance Outlet was formerly occupied by BuyBuy Baby.

The new Planet Fitness comes from Eclipse Fitness Group, a franchisee of the fitness brand with more than 20 locations in Georgia and Florida.

“Eclipse Fitness Group is thrilled to announce the opening of its new 25,000 square foot Planet Fitness facility in Kennesaw, Georgia,” the group said in a statement provided to What Now Atlanta. “This location will provide 24-hour access to a judgment-free zone and an exceptional Black Card Spa, catering to residents of Kennesaw and surrounding communities. We are excited to expand our network of locations in the greater Atlanta area and to make a positive impact on the lives of our members. Additionally, this new facility will further enhance our commitment to serving the veterans of our community through charitable partnerships.”

Founded in 1992 in New Hampshire, Planet Fitness has more than 2,500 locations. It is one of the largest and fastest-growing franchisers and operators of fitness centers in the world.

Planet Fitness prides itself on being inclusive, making their gyms judgment-free zones, and providing “high-quality fitness at an affordable price.” The gyms offer a variety of cardio and strength equipment, and many are open 24 hours a day.

There is currently an existing Planet Fitness in Kennesaw, at The Shops at Butler Crossing.

[Editor’s Note: This story has been updated with a comment from Eclipse Fitness Group.]

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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  • I work for this franchise and would love to input a comment from our franchisee about this new club opening soon!

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