Eighteen months after launching rapidly-growing telehealth company OrderlyMeds, Chris Spears and his business partner are ready to extend their vision to a brick-and-mortar location. They plan to open wellness spa LumiVita at 190 10th Street NE in Midtown this fall.
Rather than focusing primarily on cosmetic and aesthetic offerings, LumiVita will offer an extensive array of longevity-focused therapies.
“It’s going to be focused on a ‘feel better, live longer’ modality versus a traditional skin and beauty focus,” Spears said.
LumiVita will offer biotesting, measuring metrics like blood, gut health and DNA, and will craft nutrition, supplement and medication recommendations based on those results. Services will include a red-light room, a hyperbaric chamber, cold plunges, a sauna, a cryo-chamber and plasmapheresis. There will also be limited aesthetic offerings such as skin tightening.
The wellness spa is a natural next step in the OrderlyMeds journey. Spears said they now have more than 50,000 monthly patients through OrderlyMeds, and they want to provide more to their customers through physical locations.
“What we envisioned as we scaled that business is that there is an opportunity to take those patients and bring them into a physical space and give them more in the vein of longevity and feeling better with some of the services that would never be deployable via telehealth,” Spears said.
They were attracted to Midtown for their first location because they have nearly 1,000 patients close to the forthcoming location. They hope to eventually expand to other strategically-selected locations across the country.
For Spears, contributing to people’s health journey is personal. He himself had a dramatic health scare in 2023 that spearheaded his own weight loss journey. What he learned through that process guided him to launch OrderlyMeds, and now LumiVita.
“I haven’t found a group doing all the things that I want for me personally,” Spears said. “I can’t find any good version of the ‘what’s next?’ so that I have more energy, so that I feel younger, so I can keep up with my kids better, so I can enjoy retirement longer. We’re a business focused on helping people thrive in the second half of their life.”
He sees LumiVita as a spot where people can access a wide array of longevity-related services, which he believes is challenging to find in the market currently. Many wellness spas focus on one or two services, such as cryotherapy.
“There aren’t a lot of companies truly focused on the longevity space,” Spears said. “Differentiators for us are going to [include] the way that we approach the testing. It will be very data-driven recommendations and protocols that we put in front of the patients.”
LumiVita is currently under construction. The team is targeting a soft launch at the end of September and a grand opening in October.
After that, Spears and his team hope to open more locations in Georgia, targeting areas like Peachtree City, Buckhead, Alpharetta and Dunwoody. From there, Spears envisions rapid expansion across the country, with ambitious plans for 50 locations by the end of next year.
