Local boutique fitness brand SculptHouse is looking toward future expansion in the next few years in light of a new partnership with venture growth studio Founders Row, according to a release.
SculptHouse is based around low-impact strength and cardio training, offering group classes featuring its signature CardioSculpt Method that combines the Megaformer and treadmill. The brand currently operates studios in Atlanta and Dallas. The COVID-19 pandemic forced SculptHouse to shutter three locations.
The brand also features a full-scale activewear line and lifestyle offerings.
“I wasn’t looking for capital for the sake of capital,” founder Katherine Mason said in the release. “I wanted a true partner, someone who understands what it’s like to build something from nothing, who respects the foundation we’ve built, and who can help bring structure and clarity to the next phase of growth without changing who we are. Jamie and the Founders Row team bring all of the elements that I was looking for to this partnership.”
Founders Row founder Jamie Weeks draws on his past working with wellness brands. Weeks was the founder of Sweathouz and the former largest franchisee of Orangetheory Fitness.
“Katherine is exactly the kind of founder that Founders Row exists to support,” Weeks said in the release. “She’s lived every role in this business, rebuilt it through adversity and created something truly differentiated. This partnership isn’t about a private equity playbook; it’s about backing the founder’s vision with conviction, empathy and a long-term vision for what this brand can become. The reality is that traditional fund timelines don’t always align with a founder’s vision for their brand. We’re building a model that puts that alignment first.”
The team has its eye on expansion, looking into multiple markets, including Midtown Atlanta. Other markets of interest include South Florida, Charlotte, Dallas, Nashville and Boston.
