Tamara Mellon Mobile Shoe Closet is rolling into Atlanta this weekend.
The shoe store on wheels will be parked in a Phipps Plaza lot near Saks Fifth Avenue, at 3500 Peachtree Road NE, Thursday, October 24 until Sunday, October 27.
Its hours of operation will be 10 a.m. to 7 p.m. carrying the brand’s “best-selling silhouettes,” a company spokesperson in an email Tuesday told What Now Atlanta.
The Tamara Mellon Mobile Shoe Closet is a 24-foot truck with floor-to-ceiling glass panels and the “experiential activation follows the brand’s Series C fundraise of $50million, the largest for a female-founded fashion brand,” according to the spokesperson.
Boston was the starting point for the truck’s cross-country journey last month and the last stop is slated for mid-December in Northern California.
