Vuori in the Works for Buckhead Village

The women's and men's activewear brand is "inspired by the coastal California lifestyle."

Libby Allnatt
Written By Libby Allnatt
National Editor
Photo: Official

Athletic clothing brand Vuori appears to be opening a location in Atlanta.

The store is going into a 2,809-square-foot tenant space at Buckhead Village, according to a recent building permit application with the City of Atlanta.

The projected cost of construction to improve the space clocks in at $1,200,000, according to the application. The scope of work includes demolition and construction of new interior partitions, doors, ceilings and finishes, as well as electrical, mechanical, plumbing and lighting work. The exterior of the storefront will remain as is.

Inspired by the coastal California lifestyle, Vuori sells women’s and men’s activewear and has about 40 locations. The brand announced plans in 2021 to open 100 stores by 2026. The Atlanta location would be the brand’s first storefront in Georgia.

Buckhead Village, located on Peachtree Road, is home to several high-end retail concepts, including Christian Louboutin, Dior, Hermes, Theory, Veronica Beard and more.

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Libby Allnatt is the National Editor at What Now. She has been a journalist since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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