Paris Baguette Coming to Cedar Park

“Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the United States."

Paul Soto
By Paul Soto Add a Comment

“Paris Baguette, the bakery café concept with 4,000 units worldwide including nearly 150 in the United States, has seen significant growth in the past year. After a remarkable 2022 and strong first quarter in 2023, the franchisor is continuing along an impressive growth trajectory with its most recent signing in Cedar Park, TX,” a recent press release states.

“We are thrilled to announce additional expansion within Texas. There’s a tremendous amount of opportunity in the bakery café space,” said Mark Mele, chief development officer. “No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention, and that only serves to drive us forward.”

“The Cedar Park deal will bring the total number of locations within Texas to 18. The agreement was signed by Sushma Koritala who is pioneering the additional growth,” adds the release.

“When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the United States,” said Koritala.

Highlighting the booming brand’s trajectory, the release states, “In 2023, Paris Baguette aims to sign 160 franchise agreements and open 64 new cafés. Mele said target markets for the coming year include Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. The brand will continue its development in New Jersey and New York and expand in some additional states in New England, including Connecticut and Massachusetts.” 

No opening date has yet been announced.

Photo: Official

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Paul Soto is a freelance writer. He is a graduate of UT-Austin and Syracuse University's MFA in Creative Writing. He lives between the U.S. and Portugal, where he is working on his first book.
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