A viral bagel shop is bringing its “not famous but known” bagels to Cambridge.
PopUp Bagels is planning a new location at 1430 Massachusetts Ave in Harvard Square, inside the historic six-story, 50,000-square-foot College House building.
The rapidly growing bagel sensation recently debuted in Boston’s Seaport District and has another shop in the works at Somerville’s Assembly Row. Local franchisee Brian Harrington will oversee all Boston-area locations.
“After the success of our Seaport location and the great feedback from Assembly Row, it’s clear that Bostonians love what we’re doing,” said PopUp founder Adam Goldberg. “We’re excited to bring hot bagels to Harvard Square and continue growing our presence in the city.”
Goldberg launched PopUp in 2020 from his Westport, Connecticut home, and the brand has since grown to 10 locations across Connecticut, New York, and Massachusetts, with several Florida outposts on the horizon.
PopUp champions a unique bagel experience, serving hot, whole bagels meant to be “gripped, ripped, and dipped,” into specialty schmears like the Calabrian Chili Butter and Sour Cream & Onion Cream Cheese.
While an exact opening date has not yet been announced, the Harvard Square location is expected to debut later this year.
