Foxcroft Wine Co. is rebranding as Foxcroft Food & Wine, according to a recent Instagram announcement. The name will reflect changes in the pipeline for the brand as it looks to highlight its food offerings in addition to its wine.
The Instagram announcement describes it as “a new name that celebrates both our kitchen and our cellar, and the way they come together to create unforgettable experiences.”
The brand launched in 2004 in SouthPark as a wine shop and quickly expanded to include a food menu.
The name change means more for the brand than just new signage, however. In addition to the name change, Foxcroft will be revamping the food menu and introducing a new cocktail program, according to Axios Charlotte. It will also be expanding the patio at its Dilworth location next year, and the brand is looking to add more locations next year, as well.
The brand expansion and rebrand will be reflected across all six of its locations, including Waverly, Dilworth, SouthPark, Birkdale Village and Raleigh in North Carolina, as well as its location in Greenville, South Carolina.
Foxcroft currently offers menu items like charcuterie, salads, flatbreads and entrees like pan-seared tuna and lamb sliders. The beverage menu features an extensive wine list.
