Whataburger has added another location to its pipeline. It will open in Winston-Salem at 291 Harvey Street later this summer, according to a release on the Whataburger website.
The burger brand, which serves fast-casual American food, is about to jump into the North Carolina market with a location in Gastonia, followed by a few more openings this summer in the Greater Charlotte area. The Winston-Salem location is expected to be the second in the Triad, following one in Greensboro at 1408 Four Seasons Station Blvd.
Whataburger launched in Texas in 1950. Since then, it has grown to more than 1,100 locations across the U.S. Its entry into the North Carolina market has been expected for years, and it will mark the brand’s 17th state.
“For 75 years, Whataburger has grown from a single burger stand into a brand folks love across the country — but our heart has always stayed right where it belongs: in local communities just like Gastonia,” Debbie Stroud, Whataburger president and chief executive officer, said in the release. “As someone who lived for years in North Carolina, finally opening our doors here feels like coming home. We’re excited to start making memories together — first bites, first jobs, first dates — and to deliver the Whataburger experience that keeps fans coming back: hot, fresh, and made Just Like You Like It.”
Whataburger will continue to roll out North Carolina locations as the year progresses.
