Spavia Day Spa, the luxury day spa franchise, is building on its 20-year legacy and expanding into new communities that crave an elevated, yet affordable self-care experience.
Spavia announced its latest expansion—a three-unit franchise agreement in the Carolinas with local couple Eric and Cindy Kendall. Longtime Spavia guests, the Kendalls were inspired by their own experiences and are now embarking on business ownership to bring the brand’s resort-inspired amenities closer to home in Fort Mill, S.C. Together, they aim to meet York County’s growing demand for innovative, personalized wellness options. From result-driven facials and tension-relief massages to detoxifying body wraps, waxing, and lash extensions, Spavia offers a fully customizable self-care experience with something for everyone.
“Our journey with Spavia started as guests, but we quickly saw it was more than just a day spa—it was a place where people could genuinely relax, reset and enhance their natural beauty,” said Cindy in a statement. “We were drawn to Spavia’s community-driven mission with Spavia Cares and the leadership team’s commitment to an excellent guest experience. It’s so hard to escape life’s daily stressors, and we can’t wait to introduce Spavia as the self-care oasis people need.”
With backgrounds in banking and risk management, the Kendalls bring a strong business foundation to their new venture as day spa owners. Eric will oversee daily operations, ensuring consistency and guest satisfaction, while Cindy, continuing her corporate career, will guide strategic growth and team development. Their complementary skillsets, combined with their passion for wellness, position them as ideal partners to lead Spavia’s expansion in the Carolinas.
“Eric and Cindy’s personal connection to Spavia, along with their strong leadership skills, make them an excellent addition to our franchise family,” said Marty Langenderfer, CEO and Co-Founder of Spavia. “Their vision for bringing high-quality wellness experiences to Fort Mill and Charlotte aligns perfectly with our mission. Beyond providing a space for relaxation and self-care, they are committed to fostering meaningful connections and giving back to the communities they serve. We’re honored to support them as they grow and make a lasting impact.”
For decades, Spavia has redefined the neighborhood day spa, bringing the sophistication of a luxury resort within reach. From the moment guests step inside, they’re welcomed into an atmosphere reminiscent of a 5-star hotel—where plush spa robes, warm aromatherapy neck pillows, and exotic teas set the tone for relaxation. With tranquil retreat spaces and personalized treatments, Spavia offers a true escape, available seven days a week to fit seamlessly into any schedule.
In addition to its treatments, each Spavia location includes a spa boutique, which provides a wide range of retail offerings, purchasable by guests to extend their self-care routines at home or for gifting occasions. Retail categories include premium skincare products, recovery tools, candles, jewelry, and more. For those looking to routinely prioritize self-care, Spavia also offers three affordable membership tiers: Essential, Premier, and Ultimate wellness programs that come with added perks.
As the brand continues its national expansion efforts, Spavia is embarking on an ambitious franchise development phase, with a target of reaching 200 locations within the next decade. Building upon its 20-year proven track record, Spavia is strategically focused on expanding into major metropolitan areas across the United States, with an initial focus on cities within Arizona, Florida, Georgia, Texas, Tennessee, North Carolina and South Carolina.
