Despite what the name suggests, there is little on earth more heavenly than a deviled egg. The adaptable dish is as at home at a wedding as it is as a passed hors d’oeuvre, serving as the guest of honor at a family picnic. Entrepreneur Raechel Van Buskirk saw the potential in everyone’s favorite protein source and turned it into a successful business. Soon she will be bringing Deviled Egg Co.-her concept focused on serving up the titular food-to the Sound at Cypress Waters mixed-use development, reports Culture Map Dallas.
Van Buskirk generously set aside some time to tell What Now Dallas about the new model she has in mind for the 3001 Olympus Boulevard, Suite 100 storefront. She explains that Deviled Egg Co.’s flagship location is a full-service restaurant, but that the chain has two grab-and-go style spots. The Cypress Waters eatery will thread the needle between the two styles.
“We need something between a to-go model and a full-service restaurant.” she states, describing her vision for Deviled Egg Co.’s next iteration. As with all Deviled Egg Co. locations, the eggs and egg salads will be made to order, and the Cypress Waters location will employ a system similar to Chipotle, that allows visitors to watch their dishes being prepared.
The new storefront will allow Van Buskirk and her team to expand the menu. She explains that she is adding coffee and: “Open-faced deviled egg salad bagels and Egg-ceptional Bowls. We thought ‘let’s offer more of a meal.’ We’re really excited to launch that at this new location. We’ll have soft drinks, sides as well.”
The reinvented model will serve as the blueprint for future locations. Van Buskirk explains that she is looking to begin franchising and fleshing out the Cypress Waters location is the pivotal next step.”We’re developing standard operating procedures and figuring out the best model to franchise.” she says, adding “I think this is going to be the winner.”
While the new storefront will still be more of a to-go style eatery, Van Buskirk states that the restaurant will have 3 tables indoor and ample outside seating.
Van Buskirk believes that the Cypress Waters location is situated well for success. She explains: “We’ve seen a lot of local restaurateurs be successful there. We love that it’s close to the DFW Airport. We believe it will draw our target demographic of adventurous eaters. It lets us be closer to the DFW without being IN the DFW.”
Local foodies can look forward to sinking their teeth into a delicious deviled egg before the year is out. Van Buskirk outlines the timeline, saying “We are hoping to be open by the end of November. As of this week all of our permits are coming through and once they are all through we can start construction, which will take 8-10 weeks.”
Poised to be the next great fast-casual sensation, Deviled Egg Co. will finally allow the beloved dish to be the star of the show and not simply a side. When asked “why deviled eggs?”, Van Buskirk provides an answer that explains exactly why the concept is likely to change the face of the culinary scene; she responds with a chuckle: “Because everybody in the whole world loves them, understands them, but does not want to make them.”
