A new, one-of-a-kind theme park from Universal Parks & Resorts is being planned for Frisco. The recent announcement about the proposed park stated it will be part of a 97-acre tract of land in Frisco recently purchased by Universal Parks & Resorts. Plans include an adjacent themed hotel and room for expansion.
The proposed theme park will celebrate Universal’s iconic brand of entertainment, humor, and innovation. The park will be smaller in size and will be designed for younger audiences. It will feature family-friendly attractions, interactive shows, character meet and greets, and fun food and beverage venues.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” Page Thompson, President of New Ventures, Universal Parks & Resorts, said in a press release. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
Universal Parks & Resorts selected Frisco for the new concept based on the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is situated east of the Dallas North Tollway and north of Panther Creek Parkway.
“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney in the release. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”
