Get ready, Frisco, a local brewery has big plans to enliven the local social and dining scene. Rollertown Beerworks is preparing to start construction on its new headquarters in the region, reports the Dallas Business Journal.
The sprawling 50,000 square foot establishment will be located at the intersection of Main Street and John Elliott Parkway. Co-owner Jonathan Rogers tells What Now Dallas that the location aligns well with Rollertown’s vision and ethos. “We were talking with a number of different cities and the more time we spent with the folks in Frisco-the leadership, etc-the more we just felt at home there.” he states, adding “We felt like it was a really great match for us and how we do things. We have a lot of comfort with Frisco.”
Rogers believes that Frisco is an area full of possibilities, open to new experiences and concepts He states: “Frisco feels like a place where anything is possible, which is part and parcel of who we are. They’ve proven they’re willing to do big things, and there’s so much happening in Frisco.”
While Rollertown’s new venue will provide Rogers and his partners Ben Rogers and Jeff Wade with plenty of space and opportunity for new adventures, the trio is focused on creating a simple, human experience. Rogers explains: “I just want a place where everyone can come and connect. It’s going to be a casual place where you can just enjoy. We’re going to have a lot of open space; we’ve designed it to be pretty open air, you can open the garage doors and look out over the great lawn. We just want a place that’s really comfortable for people.”
Rogers and his partners are not yet ready to share a great deal about the dining component of Rollertown, however he assures future regulars that they-and their stomachs-will be very pleased with the dining options. “They’re a well known entity in the DFW.” he teases. “People are going to be very happy with the food options there. In addition to having an onsite kitchen, we’ll have 2 permanent food truck locations, where they can rotate through.”
Rollertown’s management intends to make the concept a true staple of the Frisco scene, both through its involvement with its clientele and its work with local partners. Rogers states “That’s kind of our whole thing; whenever we can go local, we do. That’s really important for us. We call ourselves ‘fresh local beer’ and we kind of live that. In terms of relationships with other local entities, we’re really tied in with a lot of Frisco entities, we’ve worked with a lot of local vendors to bring out cookies or sweets, and we’ll have pop-ups. It’s really important to us to be locally cognizant.”
Rollertown is hoping to begin brewing this July and is eyeing an October debut.
