Sugar Land Welcomes New Taco Chain Bringing Weekly Menu Surprises

Velvet Taco opens its first Sugar Land location, bringing globally inspired flavors and expanding its presence across Texas.

riya yadav
Written By riya yadav
News Writer
Annesha
Edited By Annesha
Managing Editor
Velvet Taco’s new Sugar Land location is now open (Source: Official)

Velvet Taco, the fast-casual chain known for its globally inspired creations, opens its first Sugar Land location today. The brand is known for its creative approach, offering a new taco each week through its signature Weekly Taco Feature program.

Highlights

  • Velvet Taco introduces its innovative fast-casual concept to Sugar Land’s growing food scene.
  • The restaurant’s Weekly Taco Feature program has 52 unique tacos that use unconventional ingredients.
  • The opening week comes with special promotions and giveaways.

Fast-Casual Favorite Velvet Taco Debuts in Sugar Land

Branding itself as ‘tacos without borders,’ Velvet Taco brings adventurous flavors to a fast-casual setting. The eatery breaks free from the everyday basics and offers a Weekly Taco Feature (WTF) program. The program introduces 52 globally inspired tacos annually, rotating one new feature each week.

Past features have included unconventional ingredients like alligator, mako shark, and bold fusion flavors. Velvet Taco gives tacos a new spin with a menu that pushes the boundaries of international flavors, using fresh ingredients.

From slow-roasting its own chicken and corn to crafting scratch-made dishes, the restaurant focuses on quality. It also offers margaritas with a generous splash of booze.

Located at 2330 Hwy 6, the new Velvet Taco marks the brand’s debut in Sugar Land. Some of its menu highlights include Mexi‑Cali Shrimp, Korean Fried Rice Taco, Spicy Tikka Chicken and Chicken & Waffle.

Celebratory Offers and Perks

The new restaurant will feature offers and promotions to celebrate its opening
Crab Cake Taco and Peach & Burrata Taco served at Velvet Taco (Source: Official)

To celebrate the opening, Velvet Taco is rolling out a week of promotions and giveaways. On September 15, the restaurant gives free Velvet Taco hats to its first 50 customers. The eatery also offers loyalty perks to its guests.

Guests who sign up for The Velvet Room loyalty program during opening week and make a purchase will get a free taco reward to enjoy on their next visit. The Peach & Burrata Taco will be available through September 16 as part of the Weekly Taco Feature program.

The Crab Cake Taco will follow from September 17–23. From its rotating weekly taco features to scratch-made ingredients, Velvet Taco promises something exciting and delicious for every visit.

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Riya Yadav is a writer with a background in journalism and literature who brings her thoughtful, story-driven approach to content creation. She has contributed to newspapers, with a focus on feature writing that captures the nuance of people and culture. Passionate about art, books, cinema, and all things creative, Riya combines cultural insight with strong research to bring clarity and depth to her writing.
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