Trademark Dispute Causes Sunnyside’s Bodega Rebranding

The place is now coined Odie B’s.

Katie Porter
By Katie Porter Add a Comment
Photo: Odie B's

A popular Sunnyside eatery known for its breakfast sandwiches and burgers has undergone a big change. Formerly called Bodega, the restaurant at 2651 West 38th Avenue is now Odie B’s, Westword reports.

The change was necessitated by a legal conflict with a Kansas City establishment, La Bodega Tapas & Lounge, which sent owner Cliff Blauvelt a cease-and-desist letter. That establishment claims to have trademarked the name “Bodega”.

The new name, Odie B’s, was chosen as its nod to the original branding, the running theme of the letter B in Blauvelt’s life, and his love for hip-hop and the Wu-Tang Clan. With the change comes a $10,000 project updating signs, menus, and marketing.

“Odie B’s is still a community-driven sandwich shop inspired by bodegas across the world. Odie B’s is still rowdy. And Odie B’s is absolutely for the people,” a recent message on the brand’s social media states.

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Katie Porter is a freelance journalist and copywriter located in the Mile High City of Denver, covering the Colorado and SoCal restaurant scenes. She has always been a news junkie, keen to stay informed about what's going on in her community and the world, constantly on the lookout for interesting nuggets. Her articles have appeared in a variety of other publications, including 1851 Franchise, Estatenvy, Boulder Weekly, ThisSongisSick, el Don News, TheThings, Stache Cow, and more.
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