Hard Pressed Burgers Launches Second Food Truck, Plans Brick-and-Mortar

After the opening in in Murray Hill, Hard Pressed is headed to San Marco

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official

Voted Best Food Truck 2024 by Folio Weekly, Hard Pressed Burgers is a local favorite “where every meal is a celebration of flavor!” Founded at the end of the COVID period by Justin Pa’ala and Eddie Evans, Hard Pressed is building on several years of success. After launching a second mobile location in Murray Hill, the brand is set to open its first brick-and-mortar location in San Marco this March, as the Jacksonville Business Journal reported this week.

The first Hard Pressed Burgers restaurant will be located at 1636 Hendricks Ave., next to Boudreau Wine & Company.

“Hard Pressed will be opening next-door to us starting in March,” said a post by Boudreau Wine & Company published this week on Instagram. “We couldn’t be more thrilled to have them as our neighbor and welcome to them to the neighborhood. Congrats Eddie and Justin.”

In its food truck form, Hard Pressed Burgers serves up a streamlined menu featuring three different burgers: the Hardpressed (smashed patty with grilled onions, house-made pickles, American cheese, and house-made garlic aioli on a Potato Bun), the Bacon Jalapeno (smashed patty with American cheese, house-made white sauce, house-made pickled jalapenos and thick-cuts of applewood bacon on a potato bun), and The Cheeseburger (smashed patty with American cheese on a potato bun). There are several different varieties of fries, plus sauces and add-ons, too.

What Now reached out to Eddie Evans on Wednesday to ask about plans for the expansion and what could be expected from the brick-and-mortar restaurant’s menu. Evans was not immediately available for comment.

You can keep up with all things Hard Pressed Burgers by following @hardpressedburgers on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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