Jacksonville Zoo Partners with SSA Group as Food and Beverage Operator

The new operator will open a craft beer and sports bar next year

Joey Reams
Written By Joey Reams
News Writer
Photo: Official

The Jacksonville Zoo and Gardens, located at 370 Zoo Parkway, has officially partnered with the SSA Group to manage its food, beverage, and retail operations.

The Denver-based operator took over on February 1st and roughly quadrupled the menu options with the help of the mobile carts throughout the park for grab-and-go snacks to supplement the zoo’s two restaurants and café, according to Jacksonville Business Journal. On top of streamlining orders through self-order kiosks, SSA will continue to expand the zoo by adding a waterfront craft beer and sports bar and renovating the zoo’s new entrance, which is slated to open next year.

Those who visit the zoo before then will notice a handful of other minor changes, including new menu items at one of its other eateries, such as vegan options, burgers, and salads, fresh fruit within children’s meals, and Jacksonville-based Mayday Handcrafted ice cream, which is an SSA partner. The new partnership allows the zoo staff to focus on the organization’s main mission of connecting the community with wildlife.

“It’s a win-win,” Jacksonville Zoo and Gardens Marketing Manager Emily Long tells the Business Journal. “We can focus on our conservation initiatives and educate our guests on what we do here and why it’s so important. And we can let SSA do what they’re best at doing.”

Jacksonville Zoo Partners with SSA Group as Food and Beverage Operator
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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