Pepper Lunch Expanding into Gainesville with New Multi-Unit Development Agreement

The Majestic Restaurant Group will also develop sites in Tampa and Orlando

Joey Reams
Written By Joey Reams
Senior Regional Reporter
Photo: Official

Pepper Lunch, the Japanese-born experiential fast-casual concept, is getting ready to expand significantly throughout Florida, including a location in Gainesville.

The Majestic Restaurant Group has signed on to develop ten units over the next five years in and around the Tampa, Orlando, and Gainesville markets, with the first location planned to open in the third quarter of 2024, according to a recent press release. The restaurant concept has more than 500 locations in 15 countries and has signed its second development agreement for North America since announcing the company’s investment in domestic expansion earlier this year.

“Growing up in Indonesia, I have familiarity and admiration for Pepper Lunch,” Ferdian Jap, Managing Partner at Majestic Restaurant Group, said in a press release. “The opportunity to bring Pepper Lunch to our home location in Tampa, Orlando, and Gainesville is exciting as it fulfills Majestic Restaurant Group’s mission to expand Asian-focused concepts.”

Boasting a legacy of developing and operating multiple successful concepts, each restaurant The Majestic Restaurant Group operates is designed to offer a unique dining experience tailored to the tastes and preferences of its patrons. The group has brought several specific concepts to life, including nearly a dozen sushi, poke, and dumpling restaurants, including the acclaimed Zukku Sushi, which has multiple locations in Tampa.

Established in 1994 by one of Japan’s most famous chefs and entrepreneurs, Pepper Lunch is one of Japan’s largest homegrown franchise restaurant brands. The restaurant offers to introduce affordable premium steaks with quality ingredients served on a sizzling iron plate. Pepper Lunch proudly offers quality, tasty, and affordable meals sourced from the finest ingredients paired with an unforgettable experience.

“Pepper Lunch’s service and guest experience are unique and special, and the food is authentic, yet approachable,” Pepper Lunch CEO Troy Hooper said in a press release. “We’re thrilled to continue our domestic franchise expansion by partnering with industry veterans who understand the gameplan which leads to success.”

Pepper Lunch Expanding into Gainesville with New Multi-Unit Development Agreement
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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