True Story Brands Bringing Yebo Beach Haus to Ponte Vedra Beach

The new Yebo will open in tandem with another True Story brand, Lions Head Private Members Club

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official

Located at 56 E Andrews Drive NW in Atlanta, Yebo Beach Haus is “a chic neighborhood restaurant offering New American Coastal Cuisine.” First opened in 2012, it’s part of the True Story Brands portfolio, together with restaurants like 10 Degrees South and Biltong Bar.

The True Story Brands portfolio is now preparing to expand as the company partners with Shark Tooth Dining, LLC to bring Yebo Beach Haus south to Northeast Florida: this week, 904 Happy Hour reported that Yebo Beach House will open a new location in Ponte Vedra Beach, at 301 Roscoe Blvd N.

In its Atlanta instantiation, Yebo Beach Haus serves up a menu drawing from land and sea. From the Sea are dishes like Blackened Salmon with roasted potatoes, avocado crema, sautéed kale, and citrus beurre blanc; Lobster Linguine; and Pan Seared Scallops. From the Land come dishes like Lamb Chops, Bolognese Tagliatelle, and Chicken Piccata.

“The beverage program reflects the brand’s worldly perspective,” the coverage says. “Guests can expect award-winning cocktails, including longtime favorites like the Space Cowboy (a bold, bourbon-forward classic with spice and depth) and Tommy’s Margarita (a bright, clean expression made with blue agave and fresh lime). The restaurant’s wine list, informed by Anthony’s decades of international travel, features rare allocations from South African vineyards, established Napa Valley producers and iconic French estates — available by the glass or bottle.”

And that’s not all: alongside Yebo Beach Haus, this new project will introduce Lions Head Private Members Club, “an exclusive dining club offering an elegant, discreet and intentionally curated experience — further extending True Story Brands’ commitment to exceptional service and luxury hospitality.”

What Now reached out to True Story Brands founder Justin Anthony on Friday to ask about the details of the opening. Anthony was not immediately available for comment.

Construction on Yebo Beach Haus and Lions Head Private Members Club is set to being in early 2026.

You can keep up with all things Yebo Beach Haus by following @yebobeachhaus on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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