New Pinkbox Location to Open on Craig Road this Winter, Further Locations Planned

The Craig Road location is set to open by the end of year—January at the latest

Neil Cooney
By Neil Cooney Add a Comment
Photo: Official

Craig Road will soon be home to one of several new Pinkbox Doughnuts locations opening in the area.

Co-Owner Stephen Siegel confirmed the news in a phone conversation with What Now Las Vegas on Tuesday.

“It’s a great neighborhood,” Siegel said. “There are a lot of rooftops, a lot of homes being built, a lot of retail. It’s an area where we don’t have our brand yet, and the brand is expanding a lot.”

This expansion includes at least four other locations expected within the next twelve to fifteen months, plus the popup Pinkbox located inside Siegel’s Bagelmania, another recently-opened Siegel project.

Siegel said the Craig Road drive-thru location would open by the end of year—January at the latest. “We’re pushing, we’re pushing,” he said.

The donut chain carries seventy different donuts, plus a rotating donut-of-the-month. New locations will also feature the coffee menu debuted at the chain’s most recent location—and first drive-thru location ever—on Sunset Road. The menu includes ice coffee, nitro cold brew, and coffee served in the “Pinky Style” with pink whip and pink sprinkles.

“Our brand is about spreading smiles,” Siegel said. “With these tough times, we think the reason our brand has done so well is that it puts smiles on people’s faces. We run counter to the hard stuff that’s happening in the world today.”

In fact, when the COVID-19 pandemic took off, the brand began donating donuts to first responders. Before long, it had donated more than 30,000 donuts.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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