Florence Osteria to Open in Downtown Santa Monica

The company's second location will move into the former home of Impasta

Joey Reams
Written By Joey Reams
Senior Regional Reporter
Photo: Official

Florence Osteria, known for its authentic Tuscan flavors in Beverly Grove, is expanding with a new location in Downtown Santa Monica at 413 Santa Monica Boulevard.

The company’s second location will move into the former home of Impasta, according to signage on the building that was first reported by ToddRickAllen. It’s unclear when this location will open, but it appears to be soon. The new spot will focus on pizza and wine, continuing the brand’s emphasis on traditional Tuscan cuisine. Florence Osteria’s menu highlights classic dishes and seasonal ingredients, staying true to the flavors of Tuscany. The company’s first location is located in West Hollywood at 8265 Beverly Boulevard.

This restaurant location is part of the same team that brought the renowned L’Antica Pizzeria Da Michele from Naples to the U.S., emphasizing a legacy of authentic Italian culinary traditions. Florence Osteria offers iconic Tuscan dishes such as the Fiorentina steak, handmade pastas, and a curated wine list, all crafted with fresh, locally sourced ingredients.

Florence Osteria strives to be more than just a restaurant, creating a welcoming and vibrant atmosphere with elegant decor and live music. The restaurant offers memorable dining experiences rooted in Tuscan culture, bringing the rich, authentic flavors of Tuscany to a new audience while blending tradition with a modern touch in the heart of Santa Monica.

Downtown Santa Monica is an excellent choice for Florence Osteria’s new location, thanks to its vibrant dining scene and diverse mix of locals and visitors seeking high-quality dining options. The area’s vibrant foot traffic and proximity to popular shopping and entertainment venues offer strong potential for steady business and community engagement, making it an ideal spot for the brand’s expansion.

Florence Osteria to Open in Downtown Santa Monica
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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