In anticipation of Toca Madera’s 10-year anniversary, the new location reflects the restaurant concept’s growth and evolution offering a new and larger West Hollywood outpost at 8151 Melrose Avenue.
Originally opened in April of 2015, the Mexico City-inspired steakhouse has since expanded to Scottsdale, Las Vegas, and Houston, with Miami slated to open in 2025. The new space will be a complete remodel, doubling in size with 250 seats across a 9,200 square-foot single story structure. In addition to more expansive and modern dining areas, Toca Madera’s new, much larger, kitchen will enable the culinary team to offer a more robust dining menu, similar to that found in other Toca Madera locations.
“Toca Madera’s popularity and growth over the last decade has been nothing short of amazing and we are so grateful that Toca Madera has been positively received in each new market it enters,” says Tosh Berman, Co-Founder of Noble 33 in a statement. “As we looked ahead to the next 10 years, we sought a space that could be shaped and molded into our vision of Toca Madera Los Angeles – driven by both culinary and design innovation while not limited by the physical structure and smaller footprint.”
Upon entering the new restaurant, guests will be greeted by a 3,000 square-foot space anchored by the main dining room which will feature retractable roof awnings, a double-height wine room, and an open kitchen view. Toca Madera’s signature modern organic aesthetic will be reflected with lush biophilic elements, handcrafted custom woodwork, and plush velvet upholstery. From the main dining room, a striking wood tunnel leads to a vibrant 2,000 square-foot lounge, complete with its own entrance on Melrose Ave, live DJ performances, fire performers, elegant fireplaces, and an atmosphere crafted for unforgettable evenings. For more intimate occasions, a 400 square-foot private dining room offers an exclusive retreat.
The menu, led by Corporate Executive Chef Martin Heierling, expands Toca Madera West Hollywood’s culinary program, evolving the previous location’s offerings and capabilities. The new kitchen allows Chef Heierling to build on fan-favorite dishes that include the Sashimi Mexicano, Crispy Wonton Tacos with A5 wagyu, and, at the heart of the menu, a carefully curated selection of premium Australian and Japanese steak. The dynamic farm-to-glass cocktail program emphasizes fresh, seasonal ingredients with an expansive margarita menu and versatile selection of tequila and mezcal.
The project will start construction in early 2025 and aims to open within a year. The final day of operations for the existing Toca Madera on West 3rd Street will be on February 24, 2025.
