Viceroy Santa Monica has debuted Après Surf Lounge – a seasonal pop-up transforming the hotel’s palm-tree surrounded outdoor terrace into a stylish winter escape. Designed in collaboration with Organic Research Group, the concept blends the cozy charm of après-ski culture with the laid-back spirit of California surf.
The destination celebrated its VIP preview this past week with a live DJ and a retail pop-up by Organic Research Group Throughout the night, hotel guests and visitors enjoyed coastal-inspired beats while exploring a curated selection of vintage books and surf-coded luxury pieces that blur the lines between beach culture and high fashion.
Now open through February 28, the Après Surf Lounge offers casual, dining and cabana seating in an open-air setting, offering a selection of indulgent savory and sweet sharing plates alongside winter warmer cocktails. Featuring glowing fire pits, the space has been carefully curated by celebrity styling duo Damian and Avigail Collins, who spent years traveling globally as vintage researchers and sourcing specialists for the likes of Rihanna, Kim Kardashian and St Vincent.
In addition to guests making their own s’mores on a mini barbecue featuring gluten-free marshmallows by Los Angeles‑based, AAPI woman-led company Mojave Mallows, culinary highlights include:
Madagascar Cinnamon Roll
Fresh-baked Cinnamon Roll in a cast iron skillet, Madagascar Vanilla icing, Pumpkin Spice whipped cream
Seasonal Charcuterie Board
A curated selection of artisanal meats and cheeses, complemented by seasonal accompaniments and served with warm grilled crostini
Arancini
Crispy risotto arancini served with rich Parma Rosa sauce and finished with fresh basil
The lounge’s bar program includes winter-inspired specialty cocktails such as a Hot Toddy, Spiked Hot Cocoa, and Oaxacan Penicillin, making it an ideal setting for date nights, gatherings, or fireside nightcaps.
The al-fresco hangout showcases a reimagined outdoor space by Organic Research Group with a fresh perspective on coastal chic – decorated with vintage surfboards, Moroccan cushions and rugs from The Fabric Merchant, and vintage vases, pots, and objects from Watchet Lane. The space is styled with sustainably handcrafted blankets by Sackcloth & Ashes, keeping guests warm into the night.
Viceroy Santa Monica’s Après Surf Lounge will be open to the public daily from Monday to Sunday, 6pm until 10pm, on a first-come-first-serve basis. Cabana reservations are available via ResortPass, accommodating up to 8 people.
