PopUp Bagels, a rapidly growing bagel brand known as “Not Famous but Known,” is expanding its reach in California through new franchise partnerships in Los Angeles.
The company has signed agreements with James Marzouk of Sweetzer Capital to open 25 locations in Los Angeles and Orange County, according to a press release. Sweetzer Capital is a next-generation hospitality group and investor focused on scaling top consumer brands. With a young, ambitious team with extensive experience in real estate, operations, and brand strategy, Sweetzer adopts a hands-on, founder-led approach to growth. Additionally, PopUp Bagels has partnered with Paul Goodman and Griffin Thall, known as The Bagel Boyz, to open 10 locations in San Diego County over the coming years.
“PopUp Bagels represents the kind of brand you bet big on – authentic, enticing, and culturally magnetic. As an LA native, there’s something deeply meaningful about introducing a concept that has redefined the New York bagel scene to a market as vibrant and refined as ours,” James Marzouk, Co-Founder and Principal of the Sweetzer team, said in a press release. “We’re hyper-focused on targeting locations that enhance the brand’s momentum and deliver the volume and vibe that have defined its presence in New York. We’re looking to plant roots in communities that want to be a part of the story – this is just the start.”
PopUp Bagels carefully selects locations in vibrant urban and suburban communities with high foot traffic. Typically, the retail spaces span about 1,100 square feet and focus on lively areas where the brand can connect with locals and visitors. This approach creates a welcoming environment for everyone to enjoy the signature Grip, Rip, and Dip bagels.
“California has always been a key market in our growth strategy, and we’re excited to partner with Sweetzer Capital and The Bagel Boyz, who are deeply ingrained in their local communities,” Tory Bartlett, CEO of PopUp Bagels, said in a press release. “These partnerships are an important step as we expand our footprint, and we look forward to working with landlords who share our vision to bring fresh, hot, whole bagels to new fans across the state.”
These new franchise partnerships further solidify PopUp Bagels’ position within the bagel industry, allowing the company to bring its renowned Grip, Rip, and Dip bagels to communities nationwide. The company’s commitment to serving high-quality, freshly baked bagels and its unique weekly schmear offerings continues to excite and build loyalty among bagel enthusiasts everywhere.
As PopUp Bagels continues its mission for broader national expansion, we look forward to making its distinct, hot-from-the-oven bagels available in cities across the United States, reaching more communities with delicious products.
