Wake & Late Rebrands as Sundays, Reschedules Several Openings

The breakfast burrito haven has officially rebranded, pushing back its three incoming openings and gearing up to sell sourdough goodness around LA

Amanda Peukert
By Amanda Peukert Add a Comment
Photo: Official | Sundays

If you’ve recently visited Wake & Late’s missing Instagram and been met with a “page not found” message, fear not…

The company famous for its brimming breakfast burritos sold from a blue walk-up window downtown has officially rebranded as Sundays. 

Its new Instagram handle is @Sundaysthebakery.

In addition to its beloved tortilla-wrapped amalgamations, Sundays will soon sell sourdough bagels, pastries, and breakfast sandwiches as well as chocolate rugelach which has been advertised unendingly via the company’s social media. 

What’s more, as previously reported by What Now Los Angeles, Sundays will debut three new locations: Pasadena (525 Colorado Blvd.), Santa Monica (411 Santa Monica Blvd.), and Hollywood (6334 Selma Ave.).

However, Co-Owner Ben Richter told WNLA, the opening dates for all three have been rescheduled:

The Hollywood location will now open in April along with the Pasadena pop-up, while the Santa Monica outpost will premier “around the summer.”

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