The Shops at Sportsmen’s Lodge announced the recent opening of FEATURE, the fashion-forward lifestyle retailer known for its elevated curation of top-tier footwear, apparel, accessories, and limited-edition releases. Merging luxury design with streetwear culture, FEATURE offers a unique and highly curated shopping experience for trendsetters, collectors, and style-conscious shoppers across Los Angeles.
Founded in 2010, FEATURE began as a boutique sneaker destination in Las Vegas and has since grown into a nationally recognized retailer with a loyal following. The brand is widely respected for its thoughtful approach to merchandising, refined store design, and ability to spotlight both established and emerging labels. Featuring an extensive assortment from globally recognized brands including Nike, Adidas, New Balance, Stone Island, Comme des Garçons, and Rhude, alongside its own in-house private label, FEATURE offers a carefully curated environment where fashion, culture, and community intersect.
“Our mission has always been to create spaces that feel intentional, inspiring, and rooted in community,” said Ajay Bouri, Business Owner of Feature in a statement. “Every FEATURE store is designed to reflect the culture of its neighborhood while delivering an elevated product mix. We’re excited to bring that experience to The Shops at Sportsmen’s Lodge and connect with the Studio City community.”
The new Studio City location embodies FEATURE’s modern, design-driven approach to retail. The space features a sleek, gallery-inspired layout that highlights product storytelling, designer collaborations, and exclusive drops, creating an immersive shopping environment that encourages exploration and discovery. Blending premium footwear with contemporary fashion, the store offers a refined yet approachable atmosphere that reflects FEATURE’s signature aesthetic.
Midwood Investment & Development, the owner and developer behind The Shops at Sportsmen’s Lodge, celebrates the arrival of FEATURE as a key addition to the center’s growing selection of retail, dining, and wellness brands.
“FEATURE brings a fresh perspective and contemporary energy to The Shops at Sportsmen’s Lodge,” said Ron Bondy, Executive Vice President of Leasing at Midwood Investment & Development. “FEATURE’s commitment to design, brand assortment and community focus aligns seamlessly with our vision for the center. FEATURE further enhances our on-going effort to craft a unique mix of retail at The Shops.”
Located at 12833 Ventura Blvd, Studio City, CA 91604, The Shops at Sportsmen’s Lodge is a premier lifestyle destination offering over 100,000 square feet of retail, dining, fitness, and entertainment. For a full list of shops and upcoming events, visit
