“South Miami, get ready!” says the website of growing burger chain Skinny Louie. “Skinny Louie rollin’ in hot with smashed burgers and chill vibes. It’s ’bout to get real tasty out here!”
The South Florida-born chain has been growing explosively in the Miami market and has also taken off in New York, proving once again the value of taking a straightforward, consistent approach to what a brand does well. The menu features three burgers: the Skinny Louie Cheeseburger (with grilled onions, double American cheese, pickles, and Louie Sauce), the Classic Burger, and the Applewood Bacon Burger, plus fries milkshakes. Keep it simple.
“We have been super successful with our numbers, our service, and our quality,” Founder and Co-CEO Gonzalo Rubino told What Now this summer. “We’re extremely picky, so we always use the same bun, the same meat, the same fries, the same pickles, the same ice cream.”
At the time, Rubino noted plans for a South Miami location. As it turns out, that’s not all:
“Golf swings, Latin beats, and smash’d heat,” says another message on the website. “Doral, we’re pulling up strong — fueling hustlers and foodies with every bite.”
That’s right, Skinny Louie is also at work on a location in Doral. Taking New York and South Florida by storm, Skinny Louie is looking unstoppable. (Keep an eye out, too, for the upcoming open in Dania Beach!)
You can keep up with all things Skinny Louie by following @skinnylouie.burgers on Instagram.
