Promenade Shopping Plaza, a retail center on FL-A1A in Palm Beach Gardens, will soon welcome a new pizza shop into its restaurant community. With an aesthetic inspired by the twin icons of the London Underground and American rock band The Velvet Underground, The Underground Pizza will open in Suite #815 at the plaza, offering what owner Cole Herring calls East Coast Deep Dish Pizza, salads, beer, wine, and more.
“I was born and raised here in South Florida,” Herring told What Now on Monday. “I moved to California about fifteen years ago, worked as chef or line cook for years, and opened eight or nine restaurants out there.”
Herring is a co-owner of San Diego pizza restaurant The Shop: Pizza + Cocktails. After returning to South Florida, the restaurateur decided to launch a pizza shop restaurant here, securing the Palm Beach Gardens space.
Styled as a punk rock pizza shop, The Underground will serve Herring’s signature cornmeal-crust deep dish pizzas (which, thanks to certain key differences from the Chicago style, Herring dubs “East Coast Deep Dish”), along with thin crust pizzas, salads, sandwiches, and Herring’s other signature: spicy baked wings. These will be served in a moody space featuring dark colors, walnut furnishings, and a mural painted by Herring’s cousin.
“It’s definitely a family business,” said Herring, who went on to add, “Everything is fresh. Produced comes in every day. Nothing is ever frozen, and nothing is ever fried.”
You can keep up with The Underground’s opening by following @theundergroundpizza on Instagram.
