Demain, a zero-waste grocery store, has transitioned ownership in Rimouski at 123 Avenue de la Cathédrale.
The store was founded in 2022 by Florence Guay and Quentin Bellenger and is now led by Anne-Florence Poulin, who officially took over last month, according to Le Soir. Poulin had been working behind the scenes with the previous owners since fall 2025 to ensure a smooth handoff. She plans to maintain the store’s zero-waste mission, continue supporting local producers, and add her personal touch. Plans include creating a cafe area to encourage social interactions and make Demain a community gathering space.
Demain first opened to focus on environmentally conscious shopping, offering bulk products, reusable packaging, and items sourced from regional producers. The store quickly gained a following among residents who value sustainability and local food systems. Under Poulin’s direction, the store will continue its focus on eco-friendly practices while exploring ways to engage the local community through surveys and feedback initiatives.
The upcoming cafe area will offer a place for customers to relax, connect, and enjoy beverages alongside sustainable shopping. Poulin envisions this addition as part of a dynamic, multifunctional space, potentially including collaborations with local organizations and events that bring people together.
Anne-Florence Poulin, originally from Montreal and trained as a chemical engineer, will continue working part-time in her field while managing Demain. Her approach combines professional experience, personal experience with zero-waste living, and a commitment to community and environmental stewardship. Poulin emphasizes that customer input will guide the store’s evolution, keeping it both a grocery store and a social hub.
