Caffeine fiends rejoice. Dutch Bros has announced a location for Victory Station on Franklin Road in Murfreesboro, marking the third outpost of the brand in the ‘Boro, as initially reported by the Boro Pulse. An official street address is pending site development.
A construction timeline is unknown and the location will likely open sometime next year, pending permitting approval.
The two other locations previously announced include 3255 Memorial Blvd. and 1950 Old Fort Pkwy as well as one in Spring Hill and one on Nolensville Pike in Nashville, planned to open soon, though a grand opening date has not been announced.
The Dutch Bros brand reaches over 700 locations in 16 states, with plans to open 150 new sites this year alone, according to a USA Today article. Founded in 1992 in Grants Pass, Oregon, Dutch Bros has proven its powerhouse presence in the coffee industry. It offers a wide variety of seasonally rotating, specialty-flavored lattes, teas, baked goods, and self-branded energy drinks called Rebels and offers a loyalty app for customers to earn points and receive discounts.
Dutch Bros CEO and President Joth Ricci has announced a milestone goal of 1,000 locations to open by 2025. Stay updated with Dutch Bros on its website, Instagram, and Facebook pages.
