Nashville is slated to receive its first frozen Greek yogurt cafe this spring. Culture Club is joining AJ Capital’s Wedgewood Village development, taking a 974-square-foot space at 1212 Martin Street, according to a release.
Brothers Bear and PJ Kaminer are behind the new concept. Bear told What Now Nashville that they drew inspiration from their childhood, when they were raised by a health-conscious mother and a father more focused on indulgent flavors. When conceptualizing Culture Club, the brothers wanted to blend the two mindsets together.
“As we began thinking about what concept we could bring to the market that would be unique, different and a reflection of who we are and how we were raised, we really wanted to focus on this healthy indulgent idea,” Bear said. “We felt there was no better way to do that than really good frozen Greek yogurt — high protein, low fat and really good nutrients, yet extremely satisfying, tasty and indulgent.”
Culture Club will offer premium Greek yogurt alongside chef-inspired toppings, with a toppings bar overseen by James Beard Award semifinalist pastry chef Noelle Marchetti (The Joseph, Yolan). In the daytime, Culture Club will offer fresh Greek yogurt bowls, and the team is partnering with local brand Crema Coffee Roasters for coffee offerings. Further details regarding the menu will be released closer to the opening date.
“We want to create something that people want to come back to multiple times a week,” Bear said. “This is the type of indulgence that is satisfying and extremely nourishing. Our hope is that this concept can become engrained in the Nashville community first and foremost.”
In addition to bringing Culture Club into the area, the neighborhood is adding some other retail tenants this spring, including independent bookstore Bell Bird Books, which is taking a 1,020-square-foot space at Wedgewood Village, and Bower, a nail salon opening in a 1,693-square-foot space at the development. Perenn Grocery is slated to open at the development this summer.
“What’s going on in Wedgewood-Houston is a really unique component for Nashville. To us, it felt like a really intentionally growing neighborhood,” Bear said. “We wanted to be part of the lifestyle, the culture, the art scene, the entertainment — all the components that coexist and make a really vibrant neighborhood and community. It felt like the right place to be our origin story.”
