Fast-Growing Burger Chain to Open New Outlet in Franklin on March 24

Whataburger will debut a new restaurant in Franklin this March, making it the first of three planned locations in Middle Tennessee.

Written By riya yadav
Whataburger serves fresh, made-to-order burgers (Source: Yelp)

Whataburger will open a new restaurant in Franklin on March 24, expanding the Texas-based chain’s presence in Middle Tennessee. The restaurant at 3075 Mallory Lane, Franklin, will open at 11:00 AM.

Whataburger Opening to Feature Free Meals

Whataburger has planned several events to celebrate the Franklin opening. The event includes a ribbon-cutting ceremony and offers for lucky customers. The first three customers—one from each drive-thru lane and the first guest inside the lobby—will receive free Whataburger for a year.

Other guests can enjoy a Whataburger swag bag along with a free Honey Butter Chicken Biscuit while supplies last. “Our team is excited to introduce Whataburger’s bold, made-to-order favorites to the Franklin community with our new restaurant at 3075 Mallory Lane,” Operating Partner Jorge Palma said.

“We want this restaurant to be more than just a place to grab a burger – our team is committed to showing up for Franklin, supporting local schools and organizations, and building genuine connections with the neighbors we’re proud to serve,” Palma added.

Menu, Delivery, and Late-Night Hours

Whataburger will serve fresh, made-to-order burgers in Franklin. It will offer the brand’s signature Fancy and Spicy Ketchup along with multiple shake and beverage flavors.

The restaurant will offer dine-in service, a drive-thru, and online ordering through the brand’s website and mobile app. The restaurant will be open Monday through Thursday from 7 AM to 2 AM. From Friday to Saturday, the eatery will remain open 24 hours. Breakfast will be served from 11 PM to 11 AM.

The Franklin restaurant will be the first of three planned Whataburger locations in Middle Tennessee.

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Riya Yadav is a writer with a background in journalism and literature who brings her thoughtful, story-driven approach to content creation. She has contributed to newspapers, with a focus on feature writing that captures the nuance of people and culture. Passionate about art, books, cinema, and all things creative, Riya combines cultural insight with strong research to bring clarity and depth to her writing.
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