New Balance opens its latest SoHo store today, October 23. New Yorkers can visit the brand’s newest store for a blend of sport and culture. The opening follows last month’s re-launch of New Balance’s flagship in the Flatiron District.
New Balance Expands Footprint with SoHo Store Opening
The SoHo store opens to the public today. The 1,800 sq ft area reflects craft, quality, and innovation. Shoppers can expect an elevated retail experience that merges sport, style, and culture.
Grand Opening Details
The store, located at 542 Broadway in SoHo, offers New Balance’s latest collections beginning today. Doors open at 10 a.m.
New Balance’s latest SoHo outpost builds on the success of its Flatiron flagship outlet and previous Upper East and Upper West Side locations. Located in one of New York City’s most iconic shopping districts, New Balance SoHo is poised to become a go-to destination for performance gear and lifestyle fashion.
