Casual dining chain Chili’s is drawing fresh attention on social media after calling out fast-food value meals. The brand is positioning its own value meal as an alternative to increasingly expensive value meals from other brands. Meanwhile, price-weary customers struggling with the ongoing inflation are curious about the brand.
Chili’s Takes a Stand: Fast Food Value Meals Under Fire
The ongoing inflation has been harsh on cost-conscious consumers. Looking for a way out, consumers are often seen turning to value meals offered by popular fast-food chains. Unfortunately, their offerings are not standing up to expectations, leading to many consumers turning away.
Emerging from this is Chili’s Grill & Bar, showing its concern for consumers. The brand recently shared a social media post that quickly gained traction. The post highlights Chili’s value meal, prompting renewed interest in the chain.
it’s finally clocking to y’all that there’s no value in “value meals” #mcscammed.
reminder that you can get a burger with fries, bottomless chips and salsa and a drink for $10.99 at Chili’s 💅🏼💅🏼💅🏼💅🏼 https://t.co/EcvwEdXMfo
— Chili’s Grill & Bar (@Chilis) December 29, 2025
What’s in the Meal
In the post, Chili’s outlines what it considers a true value meal. While popular brands continue to offer no value in value meals, Chili’s has surprised everyone. Chili’s offers a burger with fries, chips, and salsa, and a drink for the reasonable price of $10.99.
“Reminder that you can get a burger with fries, bottomless chips and salsa, and a drink for $10.99 at Chili’s,” reads the post.
While this surprised many, regulars also rushed to add to the comments on the post. Meanwhile, where other chains continue to wonder why customers are pulling back, Chili’s continues to offer reasonable prices in the current economic climate. It is not only winning the hearts of new customers but also old ones.
Post That Sparked Curiosity Towards the Brand
Food is one of the most important parts of everyone’s routine, and when inflation attacks the industry, many consumers look for alternatives. But when a brand stands out to continue offering irresistible deals, the curiosity sparks. It is what happened after Chili’s post talking about value meals.
Reacting to the comments, many consumers are turning their heads towards the chain. So much so that one user wrote, “I have never been to Chili’s in my life, but your tweet is making me want to change my steps.”
Meanwhile, many regulars are showering their love for the brand and appreciating the effort they’ve put into customer service. As the brand continues to grow in popularity, this post has certainly done its part in promoting Chili’s. It reflects a broader effort to differentiate Chili’s amid rising menu prices across the industry.
