Drive-thru salad chain Salad and Go will close 41 locations across Texas and Oklahoma in the coming months. New CEO Mike Tattersfield made the decision.
Salad and Go to Close 41 Locations Under New CEO
According to a report by NRN.com, the new CEO of Salad and Go has announced a new plan for the brand. The brand will be closing 41 stores across Texas and Oklahoma, which will include all locations in Houston, Austin, and San Antonio. While the closures will affect employees and customers, Tattersfield said the move is needed to strengthen the company’s overall operations.
CEO Mike Tattersfield framed the closures as a strategic step following the brand’s rapid growth in recent years. It is a strategic retreat to strengthen the brand’s stronghold in markets that are profitable. The move is designed not only to reduce costs but also to refocus resources on stronger growth opportunities.
Reducing Footprint to Focus on Strengthening Hold in Other Areas
By the end of 2024, Salad and Go had 146 locations operating nationwide. The closure of 41 locations will help the brand redirect these finances to other resources. The closures target underperforming markets where the brand has struggled to gain traction.
CEO Tattersfield stated that this is to reduce overextension and to strengthen the brand overall. By pulling out of unprofitable markets, the brand can focus on the stronger ones like Phoenix and Las Vegas. The brand will continue operating in Dallas and Oklahoma, as it continues to believe in the potential the Texas market holds.
The closures are unfortunate for employees and loyal customers, but company leaders say the move is necessary for long-term stability. This move will give it time to steady itself in the current market and rise at the right opportunity.
