Taco Bell is expanding its value-oriented menu with the introduction of a new Luxe Value Menu across the country. The lineup mixes fan favorites with new items, including the return of the Beefy Potato Loaded Griller and the menu debut of churros, as Taco Bell continues to compete in the fast-food value segment.
Taco Bell Unveils Luxe Value Menu: $3 Indulgence for All
Taco Bell is introducing the Luxe Value Menu across the country on January 22, a renewed strategy for accessibility and luxury. The menu features 10 items, all priced below $3, with five new items and 5 fan favorites from the Cravings Value Menu.
Taco Bell aims to deliver bold flavors and satisfying portions while keeping prices low for customers. Rewards members will receive a preview starting January 16, and they will have access to order the Luxe Value Menu from the Taco Bell app, at the drive-thru, and in-store check-ins.
Taco Bell is introducing inventive twists on classic favorites to satisfy cravings while keeping each item under $3.
Luis Restrepo, Chief Marketing Officer at Taco Bell, North America, said, “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”
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Meet the Exciting New Offerings
Luxe Value Menu by Taco Bell unites previously introduced and brand-new dishes, offering an abundance of options to combine comfort with creativity. The new lineup is designed for savory as well as sweet meals. Here’s a brief of new and old menu items, all offered under $3.
New Luxe Value Menu Items
- Mini Taco Salad: A modern take on a classic, served in a crisp tortilla bowl with seasoned beef, beans, cheese, fresh vegetables, and creamy Chipotle Sauce.
- Beefy Potato Loaded Griller: Includes a mix of seasoned beef, crispy potatoes, and rich sauces in a warm and grilled wrap built for convenience.
- Chips & Nacho Supreme Dip: It is for people who love something shareable, and it gives them a layered blend of beef, beans, cheese, and toppings paired with tortilla chips.
- Avocado Ranch Chicken Stacker: This serves as a lighter yet equally luxurious variant, with grilled chicken, Avocado Ranch Sauce, fresh toppings, and melted cheese, folded and grilled into an easy-to-eat package.
- Salted Caramel Churros: Limited-time dessert covered in sweet caramel sugar and has a creamy interior, a budget-friendly way to end the meal.
Taco Bell is also retaining some of its value staples:
- Cheesy Roll Up
- Spicy Potato Soft Taco
- Cheesy Bean and Rice Burrito
- 3 Cheese Chicken Flatbread Melt
- Cheesy Double Beef Burrito
In addition to the above lineup, Taco Bell will host the Tuesday Drops on January 27, which will allow 30,000 Rewards members an opportunity to receive a Luxe Value Menu item at a special price of only $1, on a first-come, first-served basis at 2 p.m. PT.
Laps of Luxury: A Five-Star Tasting Experience
To mark the launch of the Luxe Value Menu, Taco Bell is introducing the Laps of Luxury drive-thru experience. This reservation-only event pairs fast-food favorites with a unique, upscale tasting experience.
For this first-of-its-kind experience, the brand is turning one of its Southern California drive-thrus into a multi-course tasting event. Guests will receive a menu preview in a luxury vehicle.
- Where: 1604 S La Brea Ave, Los Angeles, CA
- When:
- Wednesday, January 14, 2026 – First reservation at 5:15 pm and Last reservation at 5:45 pm
- Thursday, January 15, 2026 – First reservation: 11:00 am and Last reservation: 6:30 pm
Rewards Members can make a reservation through Resy. Once inside, guests are taken on a chauffeured, 10-lap journey through the drive-thru, where each menu item is introduced course by course beneath a silver cloche. The experience is accompanied by music and a non-alcoholic champagne-like flute of Baja Blast.
A front-seat narrator guides diners through each course. For fans not based in Southern California, Taco Bell is taking the concept nationwide by offering guided audio tracks on its website and a popular streaming platform.
The audio experience walks listeners through the full menu, allowing customers everywhere to enjoy their own “lap of luxury,” whether they’re in the drive-thru or dining at home.
With the Luxe Value Menu, Taco Bell is not only reinforcing its affordability but also updating its menu with several new and old products. Early access for Rewards members is an extra incentive for app users.
With thousands of locations worldwide, Taco Bell continues to draw diverse customers through affordable prices, convenient service, unique flavors, and a focus on digital ordering, loyalty programs, and late-night dining.
