Beverage chain The Coffee Bean & Tea Leaf is kicking off the New Year with winter promotions featuring new beverage collections from January 7 to March 17. The lineup will introduce two new drinks: Protein Lattes for a functional boost and Mexican Chocolate beverages for cozy winter traditions.
Coffee Bean & Tea Leaf Launches Protein Lattes in Multiple Flavors
The Coffee Bean & Tea Leaf introduces a fusion of protein and espresso in the form of Protein Lattes, according to PRNewswire. The drink will be available in multiple flavors like Caramel, Hazelnut, and Vanilla.
Each latte will be made with steamed milk and rich espresso with at least 20 grams of protein in every serving. The drinks are available hot or iced.
Some of them include Vanilla Protein Latte, with smooth vanilla layered with milk, protein, and espresso; Caramel Protein Latte, with buttery caramel, milk, espresso, and protein; and Hazelnut Protein Latte, with toasted hazelnut flavors.
Customers using The Coffee Bean Rewards app will get early access to the protein beverage before it debuts.
Cinnamon-Spiced Mexican Chocolate Drinks
Besides protein lattes, The Coffee Bean & Tea Leaf is also rolling out comfort drinks this winter with the launch of its new Mexican Chocolate beverages. It blends dark chocolate with hints of cinnamon, offering a nostalgic winter flavor.
Some of the drinks include Mexican Chocolate Hot Latte with steamed milk, rich cocoa, espresso, and cinnamon; Mexican Chocolate Iced Latte with hints of spiced chocolate; and Mexican Chocolate Ice Blended, a frosty mix of spice, espresso, and chocolate.
In-App Deals and Recurring Promotions
The Coffee Bean & Tea Leaf will offer several deals on its app and recurring promotions throughout the winter season. Guests can enjoy Wellness Wednesday, held on January 7, 14, 21, and 28, featuring $5 large beverages from 12 AM to 6 PM.
Another offer is the Super Bowl “Fill the Tray,” held from February 2 to 8. It lets customers mix and match four drinks for $20. The Valentine’s Day Special will be held from February 13 to 15, during which customers can enjoy two beverages (any size) for $10.
Moreover, rewards members will receive exclusive offers, customized in-app deals, and even early access to seasonal items under Loyalty Perks. The latter will take place from January 7 to March 17.
With a focus on wellness, the company is blending innovation with seasonal comfort, bringing something new for the fans to look forward to this winter.
