American candy brand Haribo recently announced a new collaboration with the K-pop idol Jennie. The brand is rolling out limited-edition sweet-and-sour strawberry heart gummies inspired by Jennie’s ruby-red aesthetic. The gummies are currently available at Target.com and Target stores.
HARIBO with Jennie Introduces New Ruby-Hued Strawberry Candies
Inspired by Jennie’s first studio album, HARIBO unveiled ‘HARIBO Ruby Hearts!’, a new line of tangy and sweet heart-shaped gummies. The gummies represent the free spirit, confidence, and creativity of the Korean artist.
A family-owned business, HARIBO is one of the biggest firms of gummi products and is renowned for its signature ‘Goldbears’ candy. Over a century old, the company is spread across 11 countries with 16 production sites. This new gummi line blends both sweetness and boldness and gives a new addition of ‘Ruby’ to the candy dish.
According to the PRNewswire, the collaboration began in April 2025 and immediately sparked excitement among fans. When Jennie shared the partnership on Instagram, the post quickly went viral, drawing an outpouring of likes, shares, and comments.
View this post on Instagram
The K-Pop Idol Jennie’s Comments
Jennie shared, “I’ve loved HARIBO since I was young.” Talking about the new gummi launch, she said, “Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It’s a little piece of joy that I hope fans can share with me.”
Jennie Kim, widely known as Jennie, is a South Korean artist and global pop figure. In 2025, Jennie released her debut studio album, Ruby.
Insights From HARIBO Management
Seth Klugherz, VP of Marketing at HARIBO of America, said, “At HARIBO, we’re always looking for ways to celebrate creativity and connection with our fans.”
“Partnering with JENNIE allows us to share our mission of childlike happiness through a collectible product that reflects JENNIE’s bold artistry and HARIBO’s signature fun,” added Klugherz.
This brand-new partnership highlights the global influence of the K-pop star Jennie and HARIBO and further strengthens both of their global reach, creating a cultural influence.
