Little Debbie is rolling out a new grab-and-go treat. Strawberry Shortcake Rolls are now available as single-serve packs. The product expands Little Debbie’s selection of familiar, value-priced treats aimed at everyday snacking occasions.
Strawberry Shortcake Rolls Joins Little Debbie’s Product Line
According to PRNewswire, Little Debbie is expanding its snack product range with the introduction of its new twin-wrapped Strawberry Shortcake Roll, designed to provide a favorite treat on the go. Produced by McKee Foods, the updated format makes it easier for consumers to take the familiar shortcake flavor with them, whether they’re heading to work, school, or running errands.
Initially introduced by Little Debbie in 1966, the Strawberry Shortcake Roll is now being offered in an updated, grab-and-go package, giving new life to a classic treat. The twin-wrapped packet allows for simple portioning; therefore, it is ideal for snacking in between meals.
Chuck Clevenger, the associate brand manager at McKee Foods, noted that the single-serve package enables consumers to enjoy a taste of the long-loved Strawberry Shortcake Roll anytime and anywhere, as it still delivers the flavor and quality that Little Debbie fans have come to expect.
“By introducing a single-serve version, we’re making it easier than ever for consumers to enjoy this classic treat whenever and wherever they want — without compromising on the flavor and quality they expect from Little Debbie. It’s the perfect option for on-the-go snacking occasions,” Clevenger added.
Twin-Wrapped Version
The twin-wrapped version offers an updated take on an all-time Little Debbie favorite that features a bright and friendly presentation and a format designed to suit modern snacking.
This format keeps each roll fresh and easy to grab on the go. The snack has a soft yellow cake rolled with layers of crème and a strawberry-flavored fruit filling. The twin-wrapped format is made for portability, and provides a fun and updated alternative.
Little Debbie is a popular brand of snacks offering a broad selection of baked goods, cakes, pastries, and seasonal delights. The brand, which is run by McKee Foods, has been known for value-focused goods, accessibility, and nostalgic flavor. Having been in the market for decades, Little Debbie has managed to launch new products that attract families and those looking for affordable snacking options.
