Fashion retailer Marks & Spencer (M&S) is entering the U.S. market again after an attempt in the 1980’s, bringing its global style to the nation. The brand is partnering with department store chain Nordstrom to introduce a womenswear range across stores and the website.
Marks & Spencer is Coming to Nordstrom Stores
M&S will offer its bestselling collection of womenswear through its partnership with Nordstrom. The collection will be introduced across 30 Nordstrom stores from Los Angeles to New York, as well as online.
In total, more than 60 styles are included in this launch, with many of them coming from M&S’s popular collections.
With this partnership, the brand is expanding its ability to reach a broader American market through an established retailer.
Only 13% of American consumers are aware of this fashion brand, especially among women aged 25-34. M&S previously entered the U.S. market with its food products at Target in 2022. The company now sells more than 30,000 bags of its popular Percy Pigs candy each week.
The brand is anticipating this popularity as an opportunity to introduce its fashion collections to American shoppers as well. In addition to M&S introducing its fashion collections, it last year expanded its international wholesale relationships by partnering with Australian-based David Jones.
Mark Lemming, Managing Director of International at M&S, said, “With strong brand momentum as the UK’s most trusted retailer and now leading in style, quality and value perceptions in our womenswear range, now is the time to build our brand awareness in the US Fashion market and establish ourselves as a globally trusted brand. We’re delighted to partner with Nordstrom, a partner who shares our values and will support us as we accelerate our growth.”
With multiple expansion efforts, M&S is trying to build a globally trusted brand. Simple, scalable operating models and a goal to blend style and quality are the factors behind successful expansions and experiments.
