ALDI is giving its packaging a fresh look by putting its name on every product for the first time. The move responds to customer feedback, making it easier for shoppers to recognize ALDI’s quality products.
ALDI Puts its Name on the Front of Every Package
In response to customer feedback, ALDI is taking the step of putting its name on every product. More than 90% of the products are under private label, and the rest are under iconic brands like Clancy’s, Simply Nature, and Specially Selected. Now, the products with private labels will get a fresh look, while the remaining 10% will have “an ALDI Original” written on them.
ALDI announced the upcoming change today. Shoppers have long requested the update, and ALDI is now delivering on that demand. The update makes it easier for shoppers to spot ALDI’s value and quality on store shelves.
The change comes after 50 years of setting private labels and serving the community. ALDI’s first-ever branded line will highlight the retailer’s commitment to quality, affordability, and customer satisfaction.
A Clear Signal of the ALDI Quality
Every ALDI-exclusive product is carefully tested and taste-checked before hitting store shelves. ALDI’s products, free from certified synthetic colors, will now prominently display the retailer’s commitment to quality in stores. ALDI offers high-quality, on-trend products at prices that help families save. Shopping at ALDI can help a family of four save nearly $4,000 every year.
Shoppers are already responding positively to the updated packaging. Soon, every ALDI product will carry the brand name, making it easier for shoppers nationwide to identify. The updated packaging will roll out nationwide, giving shoppers a clearer view of ALDI’s products and value.
