Naked Life, Australia’s top non-alcoholic brand, is expanding its U.S. presence with a nationwide launch in Target stores. The brand is now available in over 800 Target stores, bringing its zero-alcohol, zero-sugar cocktails closer to U.S. shoppers.
The brand has earned gold medals at leading U.S. spirits competitions, standing out even alongside traditional alcoholic beverages.
Naked Life Launches in Over 800 Target Stores
Australian brand Naked Life is standing out in the U.S. market as its presence grows. Presenting beverages crafted with zero alcohol and zero sugar, its true-to-cocktail experience has drawn consumer interest.
According to PRNewswire, the launch marks a major step in Naked Life’s U.S. growth, aligning with the rising trend of mindful drinking. Target started selling two of the brand’s signature flavors on January 4, 2026.
Best-selling flavors like the Cosmopolitan and Margarita are now available at Target stores. Additionally, a 4-pack will be available for a limited time for $8.49 to give shoppers a way to explore the options.
Expansion That Meets Consumer Trends
Recently, consumers have been moving their interests to mindful and moderate drinking. They are seeking non-alcoholic options that feel elevated and true to the classics. Naked Life is Australia’s No. 1 non-alcoholic brand.
It is a brand that focuses on creating products that follow this trend. It offers a zero-alcohol beverage to consumers, allowing them to be a part of celebrations like everyone else. The Target rollout makes Naked Life’s cocktails easily accessible to households nationwide.
Accolades Earned by the Brand in the U.S. Market
Apart from being a No. 1 brand in Australia, Naked Life has also earned top accolades in the U.S. Major spirits competitions have awarded the brand for its commitment to crafting non-alcoholic cocktails that are on par with their full-strength counterparts. Across taste, complexity, and craft, Naked Life has stood out among its competitors.
It has won gold medals for select flavors from the USA Spirits Awards, SIP Awards, and Miami Global Spirits Awards. This way, its credibility and leadership in the growing moderation movement in the U.S. are proven.
