Fan-Favorite Candy Brand Will Roll Out New Flavors for Easter

Peeps has revealed a lineup of new flavors and collaborations in their roaster ahead of Easter.

Written By riya yadav
News Writer
New flavors in the lineup by PEEPS (Source: peepsbrand.com)

Peeps has introduced several new flavors alongside returning seasonal favorites. Best known for its marshmallow candies, Peeps has been a staple of Easter celebrations.

Peeps Launches New Pop-Tarts, Chili Lime Mango Flavors for Easter

The new Peeps collection has several flavors available nationwide, including Pop-Tarts Frosted Strawberry, according to PRNewswire. A delicious twist to their Easter baskets, the flavor draws from a classic toaster pastry.

Fans looking for a “swicy” taste can look forward to Chili Lime Mango Flavored Marshmallow Chicks. The flavor, available only at Kroger, is both sweet and tangy, adding a bold flavor to the Easter lineup. The SunnyD Flavored Marshmallow Chicks offer citrus flavor and are available exclusively at Target.

“There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” said Caitlin Servian, Brand Manager for Peeps.

“Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration,” added Servian.

Treats Available for Easter This Year

Peeps has made several of its treats available nationwide, says PRNewswire. Some of them include:

  • Peeps Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks
  • Classic Peeps Marshmallow Chicks and Bunnies
  • Peeps Marshmallow Rainbow Pop
  • Peeps Mike and Ike Flavored Pop
  • Peeps Giant Bunny Pop
  • Peeps Dr. Pepper Flavored Marshmallow Chicks
  • Peeps Rice Krispies Treats Flavored Marshmallow Chicks
  • Peeps Cotton Candy Flavored Marshmallow Chicks
  • Peeps Party Cake Flavored Marshmallow Chicks
  • Peeps Sour Watermelon Flavored Marshmallow Chicks
  • Peeps Chocolate Pudding Flavored Marshmallow Bunnies
  • Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
  • Peeps Delights S’mores Flavored Marshmallow Chicks Dipped in Milk Chocolate
  • Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate
  • Peeps Egg Hunt Individually Wrapped Mini Yellow Marshmallow Chicks (18 ct)
  • Peeps Jelly Beans

In addition to the nationwide offerings, several flavors will be released exclusively at select retailers. They include SunnyD Flavored Marshmallow Chicks, Chili Lime Mango Flavored Marshmallow Chicks, and Easter Variety 10-Pack, while the Easter Variety 10-Pack will be sold exclusively at Sam’s Club.

Customers can find other flavors like Tropical Punch Flavored Bunnies at Dollar Tree and Egg Hunt Individually Wrapped Mini Marshmallow Chicks at Walmart. From nationwide favorites to exclusive retailer offerings, the lineup gives fans plenty of options to add color and flavor to their holiday traditions.

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Riya Yadav is a writer with a background in journalism and literature who brings her thoughtful, story-driven approach to content creation. She has contributed to newspapers, with a focus on feature writing that captures the nuance of people and culture. Passionate about art, books, cinema, and all things creative, Riya combines cultural insight with strong research to bring clarity and depth to her writing.
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