Crumbl Cookies is kicking off 2026 with a revamped weekly menu strategy. Known for its rotating dessert menu and strong social media following, the brand is expanding customer choice with a larger and more varied weekly lineup.
The shift underscores Crumbl’s focus on keeping its menu fresh while building on the flavors that have fueled its rapid national expansion.
Crumbl Unveils New Menu Strategy for 2026
Crumbl has kicked off 2026 with new introductions and expanded menu options. Under the updated approach, Crumbl plans to offer about 10 flavors at a time, with selections rotating weekly and monthly. There will be four rotating weekly flavors and six classics to stay, as posted by Snackolator.
Crumbl is also hosting a giveaway of a 4-Pack to 4 Winners this week. Individuals must tag three friends in the Instagram post, and the winners will receive a text from the brand’s official handle.
The expanded weekly lineup will make Crumbl even more appealing to customers in a competitive dessert market as the company keeps perfecting its menu strategy.
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Highlights of the 2026 Cookie Lineup
This week, January 5th to 10th, the brand has introduced four weekly flavors, 3 of which are new additions. The rest of the 6 cookies are classic fan favorites. Here’s a sequential lineup for this week:
- Dubai Biscoff Brownie: Chocolate brownie is topped with crunchy Kataifi, a smooth creamy topping, and drizzled with Biscoff spread.
- Chocolate Vanilla Ice Cream Swirl: Brown sugar cookie mixed with waffle cone pieces, swirled over with an ice cream-inspired chocolate-vanilla mousse.
- Oatmeal Marshmallow: An oatmeal cookie with notes of molasses and vanilla, topped with a marshmallow cream cheese frosting.
- Ultimate Peanut Butter Cookie: This soft peanut butter cookie is filled with peanut butter and drizzled with melted peanut butter.
- Chocolate Crumb ft. Oreo: A buttery chocolate cookie baked and topped with Oreo cookie pieces, a vanilla cream cheese frosting, and a sprinkle of crushed Oreo cookies.
- Brownie Batter: A chocolate cookie with semi-sweet chocolate chips and a layer of brownie batter on top of it to give an extra richness.
- Snickerdoodle: This is a traditional sugar cookie with a vanilla base, covered with a cinnamon-sugar crust.
- Classic Pink Sugar: This vanilla sugar cookie is topped with pink frosting, the signature swirl of Crumbl.
- Semi-Sweet Chocolate Chunk: A cookie that is loaded with semi-sweet chocolate chunks and then lightly sprinkled with flaky sea salt.
- Celebration Cake Cookie: A cake batter cookie topped with cake batter cream cheese frosting and rainbow sprinkles.
Established in 2017, Crumbl Cookies has become one of the fastest-growing dessert chains in the U.S. The new 2026 rotation strategy is based on this, and it will provide more diversity. For consumers, the shift will result in having more options each week and more prospects to have both popular flavors and new launches.
