Bolthouse Fresh Foods is bringing carrots into the spotlight with a new lineup designed to make the produce aisle more fun and flavorful. At the 2025 Global Produce & Floral Show, ‘carrot’ is the star of the celebration.
Bolthouse Fresh Foods Launches Innovative Carrot-Based Products
A division of Bolthouse Farms, Bolthouse Fresh Foods specializes in carrots and a variety of other produce. The brand is redefining the nation’s produce aisle with a carrot-based lineup. The innovative debut will take place at the 2025 Global Produce & Floral Show.
According to the PRNewswire, following last year’s launch of Bolthouse Fresh, the brand is bringing new creativity and flavor to the produce aisle.
Timothy Escamilla, CEO of Bolthouse Fresh Foods, shared, “Fresh produce has always been relevant—and it’s always evolving, but how people connect with it continues to evolve. We’re reimagining what fresh can mean—bringing inspiration to the produce aisle and creating new ways for consumers to make it part of their daily lives.”
The brand was also recently awarded Top 10 Most Innovative Companies of 2025 by Fast Company.
Spotlight on Innovative Offerings
The brand’s newest carrot-based products blend health, convenience, and flavor for snacking and side dishes. New carrot-based products include:
Carrot Fries: A craveable and healthy twist on an American favorite side dish, made from natural carrots. The product delivers fewer calories, less starch, and more natural goodness. Bolthouse Fresh Foods’ carrot fries are available in four flavors, including classic sea salt, rockin’ ranch, bold BBQ, and spicy southwest chipotle.
“We’re seeing tremendous enthusiasm from customers for Carrot Fries. They align perfectly with the air fryer trend and bring renewed excitement to the produce set. Carrot Fries deliver exactly what today’s shoppers want—simple, fresh, and flavorful options that make healthy eating enjoyable,” said Melissa Oliver, SVP of Sales and Marketing.
Organic Side Dish Sizzlers: Bolthouse Fresh Foods launches organic carrot side dish sizzlers, featuring vibrant rainbow carrots. The snacks can be paired with chef-inspired seasoning blends.
Escamilla added, “The organic category continues to be a major driver of growth and opportunity. Organic Rainbow Side Dish Sizzlers™ bring color, flavor, and ease to the table—inviting new shoppers into organics while giving loyal consumers a fresh, exciting way to enjoy them.”
Chip Dipper Carrots: These new and innovative snacks feature ridged cuts inspired by classic chips. Crispy Chip Dipper Carrots are made for dipping and will provide sturdy, scoopable, and healthy snacking with hummus, ranch, or guacamole.
Reindeer Snack: Bolthouse Fresh Foods also introduces a limited selection of holiday carrot packs. These holiday carrot packs let kids and parents create and share fun, healthy snacks together this season.
Commitment to Fresh
Furthermore, the brand invites guests to visit the Bolthouse Fresh Foods stall at the Global Produce & Floral Show to experience the brand’s “what’s next” for fresh produce. The company reimagines and showcases innovative healthy products in its aisle.
“From operations to innovation, we’re expanding how Bolthouse Fresh Foods™ shows up in the marketplace,” said Karen White, VP of Marketing. “It’s a dynamic time for our brand and for the fresh category overall. We’re focused on driving growth, relevance, and innovation across every channel.”
From quick snacks to flavorful side dishes, Bolthouse Fresh Foods is making carrots a daily staple with its latest lineup, bringing healthy, innovative options to shoppers and retailers alike.
