Herbivore, a skincare brand, is launching a new body care line in partnership with Ulta Beauty. The move marks the brand’s continued expansion, bringing its plant-based formulations to a broader audience through a major U.S. beauty retailer.
Herbivore Partners With Ulta Beauty to Launch Bodycare Collection
According to PRNewswire, Herbivore has entered a new retail partnership with Ulta Beauty to launch an exclusive body care line. The partnership includes a 15-piece Body Collection that will be sold in Ulta Beauty stores.
The new lineup will roll out to more than 850 Ulta Beauty stores nationwide. The collaboration introduces Herbivore’s body care offerings to Ulta’s 45 million-plus rewards members, many of whom may be new to the brand. With the new Body Collection, Herbivore extends its philosophy into body care while reaching a broader audience through Ulta.
Herbivore Co-Founder Alex Kummerow emphasized the brand’s focus on plant-powered, effective formulas and sensory experiences. Kummerow added, “We’ve never chased trends and have always focused on creating highly effective, plant-active formulas inspired by the power of nature. With this Body Collection, we’re extending that philosophy beyond skincare, bringing plant-powered, thoughtful formulations to the ritual of caring for your whole body. Partnering with Ulta allows us to share that experience with a whole new audience, while honoring the community that’s supported us from day one.”
The launch reflects Herbivore‘s broader push to take its ingredient-focused approach beyond facial skincare and into full-body products. The Body Collection will make its online debut at Ulta.com on December 21, 2025, and will arrive in select Ulta Beauty stores nationwide beginning December 28, 2025.
“At Ulta Beauty, we’re always looking to partner with brands that bring a fresh, joyful, and differentiated approach to skincare from head to toe, and Herbivore Botanicals is such a natural fit,” said Lisa Tamburello, Vice President of Merchandising, Ulta Beauty.
In the last one and a half years, with Britany LeBlanc as the CEO, Herbivore has refreshed its packaging and the visual elements. The brand has leaned more heavily into plant-based actives, sensorial product experiences, and a holistic view of beauty and wellness.
